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@INNOTHUNDER |
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The Hype is out there and its name is Twitter. For sure as middle-european hipsters we are on it and tweeting about everything cool we find on the web, ourselves and what we are doing. On the left, our latest Tweets and Re-Tweets.
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OH MY GOD WHAT HAPPENED
AND WHAT SHOULD I DO? |
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PAY WITH A TWEET |
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GUITAR HERO METALLICA:
PLAY & DESTROY |
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GUITAR HERO: VAN HALEN |
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LOST |
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Interactive Campaign
Client: ProSieben Television
We created a multi-stage interactive online adventure game that took place within people's email systems. In four episodes, recipients were able to experience directly within their inbox what it feels like to be part of LOST: mastering mazes, overpowering sharks and cracking a secret code with which to take part in a competition on a mysterious website. Adapted from the story of the second season, the website formed the central backbone of the campaign, allowing people to sign up for emails, enter competitions and download various goodies relating to the series.
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PEACHES - SET IT OFF |
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Creative Direction & Product Marketing
During his time at SonyMusic/Germany Christian Behrendt was responsible for the marketing and creative direction of the single release "Set it off" from the electro-punk artist "Peaches". It was the first music video from "Peaches" which was not banned to night rotation. "Set it off" jumped emmediately on heavy day rotation at MTV/ Germany and was one of the most successfull single releases of "Peaches".
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HORROR NON-STOP |
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Banner Ad
Client: 13th Street Television
13TH STREET is the most dangerous address on television. That's why in our interactive banner ad one nightmare pursues the next.
It's Horror, non-stop.
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NEXTWALL |
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New Media Experiment
Client: In-house
The most clients are afraid of new interactive techniques, till they tested them themselves. For this, Jung von Matt created the Nextwall. An interactive graffiti wall in the backyard of the agency that features nearly every mobile technology in a fun way. The agencies little platform to experience new interactive media forms.
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GIBSNISCH |
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Integrated Campaign
Client: Sixt rent a car
German car rental provider SIXT is well known for it´s favourable rates. But a fictitious car rental company named “Gibsnisch” asserts aggressively that it is “even less expensive than SIXT”! Anyone who believes that claim and clicks on the banners or follows the print learns the truth at www.gibsnisch.de: Gibsnisch doesn’t exist! Which means there’s no car rental company less expensive than SIXT! This integrated viral campaign spread its word so much in Germany that even Sixt's real competitors created rival websites like Gibswohl.de.
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THE VOICE OF THE STREET |
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Street Art Community
Client: A better tomorrow Clothing
We build the first platform that creates a real dialog between street artists and art fans. Using QR codes, the people are now able to listen to a voice message of the artist and also answer it. Just snap the code, hear what the artist has to say and give your feedback.And the great thing is, the artist stays always anonymous.
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MERCEDES GLK
VS. DIGITALISM |
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Microsite
Client: Mercedes-Benz
We created the worldwide online campaign for the launch of the new Mercedes GLK. On the microsite the user can be part of an interactive music video featuring the GLK and the famous European Electro Duo "Digitalism". Our role was to the creative concept of the whole campaign as well as the direction of the music licensing and music production with the artist.
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GLK BACKSTAGE |
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Campaign Widget
Client: Mercedes-Benz
Part of the worldwide launch campaign of the new Mercedes GLK was an exclusive widget that entertained the people from the launch of the campaign till the launch of the GLK. Users could directly interview the designers and developers of the GLK. The most asked questions were then be answered by video from the designers themselves - directly on your desktop.
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MERCEDES GLK "Lines" |
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Banner Ad
Client: Mercedes-Benz
One of the banner ads of the GLK online campaign showcasing the striking design of the new SUV.
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THE ADVERTISING
SOURCEBOOK |
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The Advertising Sourcebook is a book about how to use new media to create advertising ideas with a budget of less than € 1.000. The book is free for everyone to download and it has been downloaded more than 9.000 times - just in Germany.
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VOLKSWAGEN AUTO-FEED |
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Live Feed Widget (Pitched Idea)
Client: Volkswagen
The Volkswagen Auto Feed gives the people the chance to follow every step of the building process of their new Volkswagen. Live on their computer and mobile everywhere they are. An
exclusive widget that shows the building
status of their new VW in a 3D model
live on their computer. From the first
parts that arrive at the plant to the fully
painted Auto.
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SPAM |
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E-Mail Campaign
Client: Computer Bild
Computer Bild is europe largest computer magazine and famous for their helpful advise. People were able to receive 33 tipps against spam via e-mail. When you received the tipps, they build a picture of a skull in your inbox. It was the first time something like that happend in the peoples mail systems.
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CONCERT IN E |
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Microsite
Client: Mercedes-Benz
The new E class of Mercedes-Benz is maybe the most quiet driving experience ever. To prove that, the e class was turned into a driving recording studio - a concert in E.
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BROOKLYN BOUNCE |
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Creative Direction & Product Marketing
At SonyMusic/Germany Christian Behrendt was responsible for the creative direction and marketing of the Dance newcomer "Brooklyn Bounce", who became SonyMusic/Germanys most successful domestic artist in the year 2001 and 2002. For the marketing of the single "Bass, Beats & Melody" Christian has received a Gold Certification (the most important music-business award in Germany).
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Dannii Minogue |
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Product Marketing
At WarnerMusic/Germany Christian Behrendt was responsible for the marketing of the studio album "Neon Nights", including the hit-single "I beginn to wonder", from the dance-pop artist Dannii Minogue (the little sister of Kylie Minogue).
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DANCE & TECHNO MUSIC ACTS |
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Creative Direction & Product Marketing
During his time at Edel Records, SonyMusic and Warner Music Christian Behrendt was responsible for the creative direction and marketing of more than 40 Dance-Pop, Techno, R`NB and Hip Hop artists. Here a brief excerpt of video clips that involved Christian Behrendt as a major decision maker and pusher of the German Dance Music movement.
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GAMEbeez |
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Business Concept: Gaming Network
In Germany, there are many private fan websites for computer games. These sites have big communities but because they are managed by private persons, they don't have enough money to pay for the servers to grow.
Leif had the idea to connect these private managed fan-websites with each other to one network. Whoever was part of the network receives free server space for their fansite and in exchange gave the rights about the advertisements on their site to the network. Because the network acted like one big website, it was easier to get good Ad deals and at the end make money.
The network became one of the most successful German gaming portals. At its peak, it reached over 8 million page impressions per month.
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BLUE EFFICIENCY |
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Banner Ad
Client: Mercedes-Benz
The banner works just like the Mercedes ECO start-stop function itself that automatically turns off the engine when the car stops at traffic lights. As long as the mouse is not moved across the page, the screen stays dark. Only when the user continues to navigate, does the page light up again. Through this we really helped save energy (as a dark screen really does use less electricity than a bright one).
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EVIAN WATER BALLET |
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Corporate Website & Webspecial
Client: Evian Waters
Evian is the most famous premium water in Europe. To promote the new evian.de website, we created the interactive water ballet. Just choose your favourite dancers, create your own environment freely yourself and send it to your friends.
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STRONG TEETH |
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Ambient Ad
Client: Rossmann
No one is interested in toothpaste. Which is why we had to think of an idea that people find fun: We placed a woman`s open mouth on top of the bottle opener on public drinks machines. When opening a botlle, it looked like the woman was opening it with her teeth.
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